Re-Imagining the Middleman: Spirits Packaging

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Before 2020, we designed packaging with the consumer front-of-mind and an unspoken reliance on the middlemen who’d most likely introduce us— the retailer, the bartender, the waiter. But with the reach and very existence of these precious advocates now in flux, who will make sure your product is merchandised, presented, and served as it should? 

Packaging can be the best middleman you’ll ever meet; but your middleman better have the appropriate wardrobe!

In this free webinar led by Contagious UK’s Jason Dobson, Business & Creative Director, and Jason Milne, Creative Director of Environments, attendees are invited to reconsider the power of packaging and its unique role in brand building. 

  • Explore the demands, expectations, and opportunities for spirits packaging in this omnichannel world;
  • Learn best practices for attractive, memorable design;
  • Discover how to use packaging to tell your brand story for impact and recall;
  • Gain insights on how packaging can set up an experience for your consumer.

This is a 1-hour, on-demand webinar. $5


Jason Dobson

With more than a decade's worth of experience in delivering campaigns for Contagious, Jason is responsible for developing strategic and creative approaches to brand and consumer engagement. As Business & Creative Director, he partners with global and local brand owners, marketing managers, and stakeholders to create and deliver disruptive and engaging consumer activations. Specializing within the beverage arena, Jason has worked with clients across the world, including brands like Beefeater, Bushmills, Martell, Absolut, Dobel, Karuizawa, Shiner, and Trumer.

Jason Lawrence

Jason joined the Moonshine University team in 2020 as its Class Coordinator. Born and raised in Louisville, KY, Jason has a strong connection to Bourbon whiskey and the spirits industry, and an endless desire to learn more. He is also a trained musician, songwriter, and podcast host.