Spirits Distribution in a Socially Distanced World

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In the wake of the current pandemic, the consumer landscape has shifted dramatically. As drinking habits in the US have changed almost overnight, the spirits industry is already finding ways to adjust.

In this free webinar led by the Republic National Distributing Company’s (RNDC) Portfolio Manager, Matt Baugher, and Director of Sales Finance, Stacy Lauter, attendees will explore how spirits distribution operates in a socially distanced world.

  • Understand shifts in consumer trends and what that means for craft producers,
  • Hear how distributors and spirits producers are adapting,
  • Discover how on-/off-premise accounts are changing,  
  • Explore the challenges that lie ahead for craft producers selling in a post-pandemic landscape.

Matt Baugher

Matt has worked in the Wine & Spirits industry for several decades. He currently serves as Brown-Forman's Portfolio Manager for the Republic National Distributing Company of Kentucky (RNDC), which is recognized as the nation's second-largest distributor with operations in 23 states. Matt is also a Certified Wine Educator through the Society of Wine Educators.

Stacy Lauter

With over two decades of experience in the Adult Beverage Wholesale tier, Stacy is Director of Sales Finance for the Republic National Distributing Company of Kentucky (RNDC). Previously, Stacy served as Director of Marketing where he utilized his depth of industry knowledge in sales and brand management from roles as On-Premise Sales Division Manager and Retail Sales Division Manager. He also holds CSS, WSET II, and Executive Bourbon Steward accreditations.